The Future of Hyper-Personalized Marketing with Web3.0 in 2024 and above

How?

Don’t you feel good when Amazon offers a product that might be a great fit for you! or when Netflix recommends you a couple of TV shows to watch?

Reality is, these recommendations are getting better and better every second, every hour and even better than a human recommendation. Though, personalization does not end with Amazon or Netflix, but in fact it can go much further.

Using machine learning and AI, personalization can be achieved at massive scales and on different levels. Customers are seeking more personalized services and expect companies to understand not only their wants and needs, but their interests and beliefs as well.

Since the internet is now evolving to Web3.0, therefore the technologies along with the internet are changing at a rapid pace.

Question is: How can we predict and hyper-target an individual?

Hyper-personalization marketing lets you serve an audience of one person every time with the use of AI and machine learning, which means giving your customers what they want, when they want, how they want, at what place they want and so forth.

When mobile phones started becoming common all across the globe. The telecommunication and tech industries used location based targeting and other metadata to offer personalized ads to customers to entice them to shop at a neighborhood store or eat at a local restaurant.

But with hyper-personalization, you can even go way further by adding these data points in order to present an offer to a user. It could be an individual’s purchase history, time spent on the search, timing of past purchases, what was the location when the search was made, average spend, items browsed for.

On an e-commerce site, a person sometimes abandons a cart full of goods but never purchased anything. However, hyper targeting can easily be done by taking past metadata and current deals and trends to curate an enticing offer and AI helps you make sense of all that data so you can zero in on what really matters in real time.

You can even predict what customers might want and then use that information to help with forecasting offers, inventory and product development with hyper-personalized ecommerce.

What does hyper-personalized business services and customer support will look like in near furture?

Becoming a hyper-personalized business with next-gen personalized marketing, you’re giving people exactly what they exactly want, when they want it, so you sell more than before. In addition, you can meet your customers on the channel of their choice ready with help and support when they need it.

Similarly, customer support will become hyper-customer support, since now you can identify issues immediately and deal with them before little problems become massive ones. That’s what we call a hyper-personalized customer experience, whatever the product is, whatever the service is, it’s all about making your customers feel special.

There is a lot that we can talk about but we hope this notion will help you understand the potential behind Hyper-Personalized Marketing.

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7 Proven Ways to Improve and Increase Google Ads Click-Through-Rate “CTR” above 10% in 2024…
psst!!! 7th is a Traffic Hack…

1. Must include Long-tail keywords

By including long-tail keywords in your campaign which is a great trick to drive relevant traffic to the website and an essential factor to increase Google Ads click-through-rate. Especially when people are actually searching for something they really want, your ads have over 70% of chance to come up in search results.

How?

Back in 2016, we ran a campaign for one of our client’s and found out that generic keywords were more likely to increase the bounce rate since the searcher is not looking for something specific. The behavior statistic showed, the user visited the ad, spent a few seconds and bounced off quickly. It happens quite a few times and we assumed that we might have reached the right audience but the information wasn’t that of importance.

The keyword does match the search query of the user but that user wasn’t there to give us a conversion, aka. money business; but in fact might be looking for some general information or a little sneak-peak which might have been present on the website.

What have we determined?

E.g. If someone searches for ‘3D ultrasound’, you’ll get tons of results including photos, videos, articles and other available media. But what we want is to bring the ads to those users who can actually convert into a paying client.

Soon enough we learned something useful by adding long-tail keywords and we re-optimized the search keyword list in Google ads campaign and now we included city names as ‘3D Ultrasound Burlington’.
That play resulted in getting massive traffic on our client’s website and we were able to convert 93% of 15.4K visitors clicks into paying clients.

2. Keywords sculpting

Another technique to maximize search traffic to your website is to sculpt the data gathered with paid campaigns. Chances are, if you just opened a new account with Google Ads you won’t get any search ads visitors data, hence spending just a little couple of dollars will provide you enough data to work with.

What particular data are we looking for?

We started a service called AI voiceovers just back in November 2021 and didn’t have so much data as to how we should market our service. Therefore we decided to spend $50 for a limited time in order to gather search data as to how and what people are searching for and with which keywords. It’s another great technique to gather useful information which gives an insight into how other users over the internet are searching for a particular service or a product.

We found out, people searched for the keyword ‘voiceover’ 315 times over the week but that keyword never gave us any business, although it does drive traffic to your website and we did receive some impressions, but it increases our overall bounce rate which is an algorithmic deranking factor.

Therefore we decided to remove that keyword from the search keyword and include it in the negative keywords list of the campaign. By doing that, we limit the visitors to only those who are actually looking for the services and it helped us big time, as it lowered our bounce rate and maintained a successful CTR above 10% throughout the campaign.

We highly recommend hiring a professional expert or hire us, while doing this. If not done correctly, you might lose substantial traffic.

3. Use [Exact Match] type keywords

Unlike broad match keywords, exact match keywords are restricted as to the visitor’s search query and it can be tied to certain geolocation only, if your ads are allowed to show up.

Exact match keywords can be very useful especially if you are servicing in a particular location or multiple locations and if your business has a very specific niche.

To learn more about match types, read this!

Exact matches can drive high traffic and click through rate can be doubled up in a matter of hours if done correctly. For example, if a user searches for a ‘furniture store’ in an urban district area you probably get these known names.

However, if a user made a search for ‘furniture store’ in a more rural area chances are the big furniture stores ads might show up because of popularity over the internet but it won’t be relevant to the user. Therefore exact match types are useful when it comes to pinpoint a product or service and luckily Google can tie keywords to a specific region even if the keyword is generic. – read more in the 7th trick*

This was another scenario taken as an example of one of our clients where we helped a furniture store to compete against their big known competitors.
We designed an aggressive campaign for them where we heavily focused on exact match types and it seriously drove an insane amount of traffic to their website and their local showroom even to this date.

4. Maintain a Negative Keyword List

Our main focus is to drive traffic and boost CTR, however, we should also consider lowering the bounce rate of the websites; besides, nobody will like to overpay for non-relevant traffic. Since, our goal is to define our objectives, bring relevant traffic to the website, and provide value to users. Hence, keeping out generic traffic must be an ideal approach here.

Let’s get one thing straight, no matter what we do we can’t create all visitors into paying clients. Though it is ideal to provide a sales channel only to those who are willing to give you business for a potential conversion, in our opinion.

In our years of corporate experience, we determined a user who is really looking for something will use long-tail keywords in their search query as opposed to a get-quick-info user with a generic keyword.
Therefore, maintaining a negative keyword list is a crucial part of keyword sculpting that will help filter out the generic traffic and your ads won’t show up in generic search results.

As our previous example for ‘3D ultrasound’, since ultrasound can be of so many types usually shares it’s root with medical science and falls under the category of sonography. Therefore, differentiating 3D ultrasound with the medical ultrasound using Google ads can only be done via negative keywords list.

Such keywords list is responsible for excluding unwanted keywords that might trigger your ads in search results. In our experience with our client, we made a huge list of negative keywords and all that data gathered over the months, we were able to achieve relevant traffic, more paying clients, higher CTR and dropped bounce rate.

5. Must use Ad Extensions

Adding one or more extensions can increase overall ad score. It will make your ad professional and more catchy to visitors. Our goal here is to be precise and relevant to the user. There are many extensions available while preparing an ad but the few we recommend are
• call extensions
• callout text
• sitelink extensions

Using these three basic ad extensions will ultimately increase the ad score. For more in-depth information on the ad extensions, read this.

We recommend having the score at 80% or above along with the green checkmark, that exclusively tells you that Google understands your campaign’s bidding strategy and everything is up to the mark.

Check out one of our’s client’s account optimization score

1. Be aware, not everything Google says is actually needed for your campaign unless necessary. For example, it might recommend placing your ad on it’s partners sites, which we don’t recommend at all.

2. Another thing, if your bidding strategy is set to ‘maximize conversions’, it will also tell you to set up conversion tracking that will link your website with Google Analytics and then with Google Ads.

3. Please use a professional for such tasks or let us know and we’ll help you out.

7. Include “near me” in your keywords

*continuing and merging 3rd trick with 7th

It sounds silly but it works 110% every time.

Google search criteria has evolved over the years and the latest search criteria that is active now for more than 5 years, is location based searching.

How does Google search work nowadays?

It’s easy, many users search the internet with their mobile devices. Mobile devices of today are equipped with tons of micro-tech sensors including accelerometer and magnetometer that conveniently work with satellite based Global Positioning System (GPS), in addition to your mobile IP geofenced network.

In short, these technologies are being used in search queries in order to bring relevant information whenever a user Google’s anything. Since, location on the device is usually known by the browsers, therefore searching for ‘shawarma place’ or ‘car rental’ will actually provide you relevant information based on your geolocation; even though a user can type ‘near me’ alongside your search query the result may stay the same.

But if you are setting up your ads, we recommend adding ‘near me’, along with the long-tail keyword with the exact match type, e.g. [car rental near me].
Hence, if a user searches ‘shawarma place near me’ in your specified location, there is a 100% chance that your ad will show up first in the Google search results.
This technique is one of the best technique that we have used over the years while using Google ads. Just for a quick experiment with your keyword planner tool, you can search for a product or service along with near me in the query and you’ll be amazed how many times it has been fetched in the search results.

So there it is,
7 Proven Ways to Boost Google Ads Click-Through-Rate above 10%

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